Product Designer (UX/UI)
I’m Satpal Sandhu, a Product Designer with 20+ years’ experience creating digital experiences across products, platforms, and websites. I help turn complex ideas into clear, usable solutions through strong UX thinking, UI design, and design systems that support both user needs and business goals.
About Me
Designing
digital
experiences
for
nearly
two
decades
I'm Satpal Sandhu, a UK-based Product Designer (UX/UI) with 20+ years' experience. I specialise in turning high-stakes, data-heavy workflows into intuitive, human-centred digital experiences.
For the past 9 years I've worked in regulated FinTech at Delta Financial Systems (acquired by Bravura Solutions), leading design across a pension administration SaaS platform (SIPP/SSAS/Drawdown/Illustration) and related products including adviser portals, secure document management, and banking-style services. My work has helped reduce user errors, improve task efficiency, and cut rework by aligning design, engineering and compliance early.
My approach is practical and outcome-led: discovery and testing where it matters, strong information architecture, and delivery-ready UI that engineers can build confidently.
I use AI to accelerate exploration and documentation (variants, content drafts, edge cases, prototyping), while keeping decisions grounded in user needs, constraints, and craft.
2017 - 2025
Lead Product Designer (UX/UI)
Delta Financial Systems / Bravura Solutions
Led UX/UI across a wealth and pensions B2B SaaS platform and companion products (portals, document management, reporting, banking-style services). Owned design standards and systemisation, partnered with product, engineering and compliance, and mentored designers.
2013 - 2017
Lead UI Designer
Various Digital Agencies
Designed e-commerce and marketing journeys for retail clients, improving conversion through mobile-first design, testing, and iteration.
2001 - 2013
UI Designer
Various Agencies
Began my career in web design, working with agencies on diverse client projects spanning retail, media, and technology sectors.
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